The interview that shows you can’t ride away from scrutiny
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or…
Was this Standard Chartered’s Ratner moment?
Imagine you have put together a carefully crafted press release. You know the message you want to get across. You’ve planned how your spokesperson will respond to any awkward questions asked during…
Lessons from a $2 billion typo
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…